Vladimir Chetverikov. New Year cards

Favorite postcards of Chetverikov and Zarubin are back with us!

Postcards in Soviet times were in every home. For a very long time, such sets could only be bought from second-hand booksellers. But now there are reprints! And the sets are quite inexpensive! These are modern reprints of those very favorite postcards of Soviet childhood - the drawings here are so cute and kind, familiar from childhood ... Familiar postcards - sets for the New Year, for various holidays ... these drawings are still remembered today. These cards are very popular with modern children too. We highly recommend!

The article contains reviews of 4 sets (photos of all postcards for each set):

Hello holiday!(Chetverikov).

Visiting a fairy tale(Zarubin).

Happy New Year!

Set of postcards, artist V. Zarubin

Here is the New Year on the doorstep. Our favorite holiday is in a hurry. What's going on in the New Year's forest? How do bears, squirrels, and rabbits celebrate the holiday? Are they waiting for gifts, is Santa Claus rushing to them? Cheerful, mischievous postcards of Vladimir Ivanovich Zarubin will tell about this and many other things. A classic of postage miniatures, the most beloved artist of children, he congratulated millions of Soviet people on the New Year for several decades. New Year's miracles began with these cards.

Compiled by Elena Rakitina.

This set contains 21 cards.

Some of Zarubin's postcards presented here are more than 30 years old, it was then that they were issued for the first time. But they are not at all outdated. This is a classic!

Happy Holidays

Once upon a time there was a wonderful tradition of congratulating each other with postcards. Not embarrassed by the distances, they flew from different parts of a large country to settle in colored leaves in mailboxes. More often than others, these were postcards by V.I. Chetverikov.

They were instantly sold out, despite the huge circulation, they were always recognizable and loved. With funny postcards and the holiday will last longer. After all, it does not end on postcards!

The set contains 15 postcards.

Favorite postcards from childhood! Now they can again be sent to friends by mail - to revive this good tradition!

The set is called "Happy Holidays", with such cards, indeed, every holiday is more fun! Just look at these joyful, kind drawings by Vladimir Ivanovich Chetverikov! 15 pieces included! It is remarkable that the set also contains a portrait of the artist and his biography.

New Year's round dance

Set of postcards, artist V. Chetverikov

The characters of your favorite fairy tales are circling in the New Year's round dance. They were invented and painted by the cheerful artist V.I. Chetverikov, whose postcards were incredibly popular during the Soviet era. Garlands on the Christmas trees shone, snowflakes flew, snowmen grew, and in every house Santa Clauses smiled from V.I. Chetverikov. The artist dreamed that the joy with which he paints them would be transmitted to people. This dream has come true, the relay race of smiles and joy continues!

The set contains 15 postcards.

Thanks to the Rech publishing house, which gave a second life to our favorite postcards by Vladimir Chetverikov !!! It is especially valuable that the biography of the artist and his photo are presented here. For many years, hundreds of collectors have been looking for this information and, finally, everyone has the opportunity to learn about the life of a classic postcard and see his portrait. In a set of 15 postcards, one of them is double, the rarest of V. Chetverikov's postcards- "Snowmen Tug of War". This postcard was issued in 1988 with a circulation of only 500 thousand. For the USSR, this is a very small circulation, so the postcard has become a rarity.

Holiday every day

Set of postcards, artist V. Chetverikov

Who among us has not dreamed that the holidays would last forever? Especially in childhood, when you are so convinced in miracles! There was a time when both they and the holidays began with V.I. Chetverikov.

Santa Clauses, heroes of cartoons and fairy tales came to life on them. The artist who invented them was very fond of children, believed in goodness and wanted his postcards to make the world kinder and happier. In Chetverikov's cheerful postcards, our childhood dream is a holiday every day!

The set contains 15 postcards.

There are 15 postcards in this set: four New Year's, four "March 8", two "September 1", one "Happy birthday" and the rest are just "Congratulations!", For all occasions!

Photos of postcards of each set

Happy Holidays. A set of postcards, artist V. Chetverikov. Further on the photo - all the postcards of this set.

Holiday every day. A set of postcards, artist V. Chetverikov. Further on the photo - all the postcards of this set.

New Year's round dance. A set of postcards, artist V. Chetverikov. Further on the photo - all the postcards of this set.

Surely you have seen colorful Soviet New Year cards, which, with their sweetness, leave far behind even videos with cats. They were created by the wonderful Russian artist Vladimir Ivanovich Zarubin. Few people know how interesting the fate of this amazing person was.

Volodya was born in a small village Andriyanovka Alekseevsky village council of the Pokrovsky district Oryol region... The family had three children: the eldest son was drawn to technology, the middle one wrote poetry, and the youngest loved to draw from childhood. Volodya's parents had a large collection of postcards and books with reproductions of paintings. His father was a representative of the working intelligentsia, worked as an engineer at a factory and bought books with pictures, which the children loved very much. Volodya spent a long time looking at the pictures of the old masters, listening to the explanations of adults, and trying to draw something himself. One of his first drawings delighted the villagers so much that they began to transfer the picture from hand to hand. The boy was only 5 years old, but surely someone from the villagers prophesied to him the future of an artist.

The family moved to the city of Ukraine Lisichansk, where in the Soviet years they created a large-scale industrial production cluster. Life in the city promised great prospects for the grown-up sons, but then the war began. German fascist troops invaded the territory of the USSR. The elder sons of Volodya went to the front to fight the aggressor, and Volodya, who was barely 16 years old, fell into the occupation. After which he was hijacked by the Germans to Germany. There he ended up in a "labor camp" at one of the factories in the city of Ruhr.

Cruelty, bullying, poor food, fear of being shot - this is how the future artist's childhood ended. For several years Volodya was in labor slavery in a foreign country. In 1945, he, along with other prisoners, was liberated by American troops. Immediately after his release, Vladimir wanted to return home and, having moved to the Soviet occupation zone of Germany, went to serve in the Soviet army. From 1945 to 1949 he served as a rifleman in the commandant's office. After demobilization, he moved to a permanent place of residence in Moscow, got a job at one of the factories as an artist. Here begins the story of his success and future national glory.

Once reading a magazine, he saw an advertisement for the recruitment of animation courses at the Soyuzmultfilm studio. Vladimir was eager to master this profession and entered his studies. From 1957 to 1982 he worked as an animator at Soyuzmultfilm. From under his pen, images of heroes of about 100 cartoons came out, among which are favorite: "Wait a minute", "Mowgli", "In the footsteps of the Bremen Town Musicians", "The Mystery of the Third Planet" and many others.

At the same time, the artist began to try himself in miniature postage. In 1962, his first postcard was issued with a symbol of that time - a cheerful astronaut.



Subsequently, Vladimir Ivanovich illustrated many books, but postcards remained his main love. In Soviet times, dozens of them were brought to every home - the tradition of congratulating relatives, friends, teachers, classmates, and former neighbors by mail was well established and loved.

Quite quickly, Zarubin's postcards became the most popular in the country. They were asked at the post office, queues lined up behind them in stores, and the kids, of course, collected these postcards and wrote letters to the artist. Surprisingly, he found time to respond. The kindest artist in the country was still a very kind person. When Vladimir Ivanovich was asked what is the main thing in his work, he invariably answered: "Maybe my postcards will help people become a little kinder."

Their total circulation, including envelopes and telegrams, amounted to 1,588,270,000 copies. In the late 1970s he was admitted to the Union of Cinematographers of the USSR.

This is a truly wonderful artist from God, the warmth of his heart was reflected in his work. And now people are touched by the simple beauty of his works, postcards of Vladimir Zarubin are appreciated among collectors. But most importantly, his postcards really make people happy. It is worth looking at a perky, cheerful squirrel or hare peeking out from under the tree with a gift, how a person feels a surge of New Year's mood.

I would like to give a New Year's mood to all readers of my blog. And, it seems to me that there is nothing better than eating a tangerine and looking at the pictures created by such a talented and kind person. Holiday greetings!

Words spoken orally are forgotten, and those written on a postcard are stored for many years, reminding of love and tenderness addressed to you .... And if it is also a beautiful postcard, then you will never raise your hand to throw it away. The postcards drawn by the artist Vladimir Chetverikov belong to such non-discardable ones.

Chetverikov Vladimir Ivanovich
(16.03.1943-09.03.1992)

“My father was born in Moscow, graduated from the Stroganov Institute. He worked in the genre of graphics. Illustrated book editions. After some time, he came to the genre of postage miniatures, which became the crown of his creative career. By and large, he introduced a new direction into it and made it more interesting. My father's works were in great demand and queues were lined up for them, which I myself witnessed. The circulation of postcards was constantly increasing, and, as far as I know, to date, this record has not been surpassed until now.
Vladimir Ivanovich was a talented draftsman, but he did not immediately develop his style of "writing". He gradually introduced, so to speak, "Disney Stream", which was his idol. But the time was Soviet and it was not welcomed. If you pay attention, the animals depicted are "our" hares, bears, chanterelles. It was strictly forbidden to portray a foreign beast.
Even funny things happened. The father portrayed the animals sitting in the boat. And as soon as the trial run was released, the publisher received an angry letter from the war veteran, in which he informed that if the postcard is turned over, the ship resembles a fascist helmet. Indeed, with some imagination, a similarity was observed and the circulation was "hacked to death".
In general, my father was a very funny and witty person ... "

Gennady Chetverikov "Memories of Father"

Words spoken orally are forgotten, and those written on a postcard are stored for many years, reminding of love and tenderness addressed to you .... And if it is also a beautiful postcard, then you will never raise your hand to throw it away. The postcards drawn by the artist Vladimir Chetverikov belong to such non-discardable ones.

Chetverikov Vladimir Ivanovich
(16.03.1943-09.03.1992)

“My father was born in Moscow, graduated from the Stroganov Institute. He worked in the genre of graphics. Illustrated book editions. After some time, he came to the genre of postage miniatures, which became the crown of his creative career. By and large, he introduced a new direction into it and made it more interesting. My father's works were in great demand and queues were lined up for them, which I myself witnessed. The circulation of postcards was constantly increasing, and, as far as I know, to date, this record has not been surpassed until now.
Vladimir Ivanovich was a talented draftsman, but he did not immediately develop his style of "writing". He gradually introduced, so to speak, "Disney Stream", which was his idol. But the time was Soviet and it was not welcomed. If you pay attention, the animals depicted are "our" hares, bears, chanterelles. It was strictly forbidden to portray a foreign beast.
Even funny things happened. The father portrayed the animals sitting in the boat. And as soon as the trial run was released, the publisher received an angry letter from the war veteran, in which he informed that if the postcard is turned over, the ship resembles a fascist helmet. Indeed, with some imagination, a similarity was observed and the circulation was "hacked to death".
In general, my father was a very funny and witty person ... "

Gennady Chetverikov "Memories of Father"

When I was little, my grandmother often took me to the post office with her. On New Year's Eve this trip became a real event. A garland was hung over the oak post door, and the best New Year's cards with hedgehogs, bunnies and squirrels were displayed in small glazed windows. Everyone crowded around the table with holiday stamps, congratulated each other on the coming and asked: "Who are you sending?" And it seemed that here, in the post office, everyone knew each other, and that it was here that the real Santa Claus first came and took letters from the box with lists of gifts.
The expectation of the New Year's miracle always began for me from this trip. And so now ...

The Rech Publishing House has released sets of wonderful New Year's cards by the classics of postage miniatures - Vladimir Zarubin and Vladimir Chetverikov.
Vladimir Zarubin is the most popular greeting card artist in the USSR. The total circulation of works exceeded two billion (!). His postcards are appreciated not only by children, but also by collectors; there is even a separate topic in the philocard.
in the "Labyrinth"
The quality of the publication: the cardboard would be denser, the print is clearer and brighter, and the margins are smoother. But all this is a trifle, compared to returning to childhood ...
On the inside of the folder are the biographies of the artists. On the back there is a place for congratulations, addresses and stamps. Now there is a special price for these sets.
in the "Labyrinth"
Other holiday cards of Vladimir Zarubin:

And Vladimir Chetverikov: