Aquisor: What is this word?
What does Accmesman mean?
Probably, everyone saw the advertisement of the scenario of Alexander Cotta about the "dear" drop in the price of mobile communications (video at the end of the article). In short, we will tell about the plot of the roller: the main characters, the Father (Eugene Stychkin) and the little daughter (Victoria Kornienko), are sitting in a cafe and try to choose the right metaphor for advertising text located outside the window. In a relaxed conversation, the girl lists the options of epithets that would exactly approach the word " the fall". Dad offers its own option - " failure drop"What a child declares: this combination is aksemoroi .
Under Aksemor, the creators of the video meant the term oxymoron. What is this word and where it is used, we will talk below. Let's go back to advertising. The wrong pronunciation of the word, created a large tree of criticism from philologists and ordinary Russian lovers:
- Incorrect pronunciation of the term.
- Emphasis on the last syllable.
Aquisor: What is this word?
Aqssemor in the clip is the original transfers of the word oximeron. The creative group of the advertising project "Philologist", as part of Alexei Meskov and Daniel Ostrovsky, thus showed their creative ingenuity. The result is for the first days, after the release of advertising on the country's television screens, the request of the term "Aquisor" is included in the Top 10 of the Yandex search engine. Interest in the game of words, which means to the advertised service of the client, surpassed all expectations.
Now let's talk more about Oksimonon. Translated from the Greek language, the term can be described as " witty nonsense" In phrases take two words opposite in meaning, if not to say incompatible to each other: ringing silence, truthful lie, honest thief.
Despite stylistic errors arising in Russian, this technique was picked up by creative people. The absurdity of the semantic load of the oximer, is successfully applied not only in the literature, but also on television.
Artistic techniques of oxymoron
Artistic expressiveness when using oximeron (some philologists use the term oxymoron), allows you to create unexpected and bright literary effects.
All you need to know about the oxymorone:
- Appearance. Bad knowledge of the language and inattention was most likely the reason for the appearance of this artistic reception. On the other hand, it helped the writers to combine the concepts of incompatible with each other.
- Pronunciation. Many, using this word in oral speech, put emphasis on the last syllable. Correctly pronounce the oxumor with an emphasis on the second syllable.
- Linguistics. The value involves the rhetorical structure of the intentional combination of opposite concepts, which in the aggregate create an unexpected unity. From the point of view of linguistics, the oxyman is standing at one level with such a concept as a paradox.
- Application. Basically - to underline the contradiction. Of all the literary genres, it is most often used in comedies: farce, parody, waterville.
The main condition - the contradiction is deliberate. In creative circles, they often forget about it, and make mistakes. For example, in the phrases "Boots Skump" and "White Crow" incompatibility bearing a purely logical character. Such word formations are called Kathenron - the combinations of a portable nature formed on the principles of the selection of remote associations.
Bright example: red ink - The word "ink" is logically associated with black. This is the phrase of the catarca, and not oxymer.
Oxymoron as a means of expressive language
With the help of a deliberate chance of words that are trying to combine smart with nonsense, the oxymiforms are used as tool Enhancing language expressiveness. A whole set of creative means, literary or artistic, sometimes is the only way to resolve the situation when combining opposite parties. Irony, metaphor, allyusy, but in most cases it paradox . It is the last artistic technique used in comic works, causes an inability from the viewer with the subsequent laugh.
Of course, most people can call the use of oxyman absurd. But any bright and emotional image can be created using only two words! Creative people possessing this technique, successfully apply their gift not only in writing literary works, but also in creating witty slogans.
Oxumorrhea in everyday life
Examples that we often use in widespread life:
- Old New Year. Celebration of new water in the old calendar - the term has taken root on the post-slate space.
- Public property. This pun could be heard at the public meetings of the former USSR.
- Terribly beautiful.This complement will not like every person.
- There is no positive. Exchange can be heard during a dispute or quarrel.
- Complete zero.We are talking about human mental capabilities.
- Unique Communion. Characterize the identity that is no different from other people.
- Lucky loser. Gift find trouble at every step.
- Satisfied pessimist. The joy of man predicting the worst outcome of the event.
We are confident that the article helped many. From this article we learned about the word "Aquesman" - what it means, you will with confidence tell the interlocutor about the emergence of this once incomprehensible term.
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